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DANI by Daniel K Celebrates a Year of Rapid Retail Expansion at BASELWORLD 2016.

Since the brand's launch at BASELWORLD in 2014, DANI by Daniel K has gained a loyal following for its affordable fine, sterling silver and simulated diamond jewelry, and the brand is now distributed in markets across the globe, including Dubai, Russia, Romania, Czech Republic, Portugal, and the US.

The DANI by Daniel K sterling silver collection, unparalleled in its craftsmanship, is made using top-grade, flawless, colorless simulated diamonds, and lab-created spinel, corundum, and beryl, all hand-cut, polished and executed using fine jewelry techniques. The brilliance of the stones, the authenticity of the cut, and the outstanding setting work immediately sets the DANI by Daniel K collection apart. This novel concept has been very well received, and quickly positioned DANI by Daniel K as a leader in affordable luxury and fine jewelry.
This year, DANI by Daniel K proudly presents an expanded collection of bridal jewelry. These best-selling, classic styles have proven to be perfect gifts for the entire bridal party. These elegant pieces have also become favorites for travelers, gifting, for special occasions, or simply for everyday wear. The pieces are beautiful and classic, offering wearers the ability to transition from day to night with ease.

In coordination with this expanded bridal collection, DANI by Daniel K celebrates the global success of the well-received 'I Live My Dreams' multimedia marketing campaign, first launched in 2015, featuring accomplished women who work hard to achieve what is most important to them and are brave enough to step out, go after, and live their "dream" every day. The campaign, and this stunning expanded jewelry collection, will return to BASELWORLD in the brand's 1,210 square foot DANI by Daniel K salon, located in Hall 2.1, Stand C01. The exciting exhibition space is outfitted with the brand's 3-D shop-in-shop concept, as well as a model store, as it now appears in the brand's flagship boutique in Festival City Mall, Dubai.

This spring, DANI by Daniel K will follow the successful launch of its first stand-alone boutique and kiosks by further expanding distribution throughout Europe, Russia, and the United States.
For wholesale inquiries or to make an appointment at BASELWORLD, please contact sales@danibydk.com





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